27 Dec '13, 6pm

5 Tips for Driving ROI Through Online Video Marketing

5 Tips for Driving ROI Through Online Video Marketing

If you are marketing yourself on the internet, chances are your customers are telling you that they want video. However, at first blush video marketing can seem too expensive and too complex to implement. That doesn't have to be the case. Video marketing is really no different than any other type of online marketing. It has to be driven by the return on investment (ROI) that it provides. Here are five principles that we have used at our company to drive positive ROI through our online video marketing program. 1. Create Quality The first step in driving revenue (and ROI) through online video is to make sure that you create quality content that meets your customer's needs. Every single video that you produce should meet a specific need, answer a question or help a customer solve a problem. Before you ever begin creating your videos you should ask yourself "Why would someone ...

Full article: http://www.dynadot.com/community/blog/2013/12/5-roi-tips-...

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