13 Dec '11, 8pm

Microsoft’s New Study Showing That Domain Names Are VERY Important

Microsoft’s New Study Showing That Domain Names Are VERY Important 2011 December 13 by Michael H. Berkens Microsoft has just released a paper (.pdf) on the value of good domains calling it “Domain Bias” which looks like one of the best papers ever written on the subject of domains that prove out the value of a good domain. This paper may become a domainers best friend in helping to sell domains to end users. The authors call this as Domain Bias according to the author is defined as “a user’s propensity to believe that a page is more relevant just because it comes from a particular domain.”"We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments. ” “We begin by studying the difference between domains that a search engine surfaces and that users click. Surprisingly, we find that despite...

Full article: http://www.thedomains.com/2011/12/13/microsofts-new-study...

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