16 Jan '14, 4pm

Bruce Marler listened to his customers. Then he changed his geodomain business model.

People weren’t very interested in buying local ads anymore. But they were interested in something else. I remember to go-go days of geo domain names. There was an annual geo domain conference where owners of geographic domain names – e.g. city.com or state.com – got together to boast about their success. But the business model for these domain names has always been a bit elusive. It shifted during the recession. The tried-and-true model of directory listings and display ads was questioned. It was harder work than many imagined. Businesses want customers in the door, not the chance of customers in the door. For example, Chicago.com shifted from the directory model to vanity email. Now, after being sold, its homepage is all about events. Bruce Marler, the entrepreneur behind Missouri.me , was doing OK with the directory/display model. He was also offering webdesign and mobil...

Full article: http://domainnamewire.com/2014/01/16/bruce-marler-listene...

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