16 Jan '14, 9pm

Bing: It's a myth that keyword rich domains improve search engine ranking

Duane Forrester, Sr. Product Manager of Bing, claims it’s a myth that keyword rich domain names improve search engine rankings in a post published yesterday on the Bing Webmaster Blog. This came about after Forrester attended Namescon and overheard people discussing how keyword rich or exact match domain names can make or break your site. Claiming that’s just a myth, Forrester took it upon himself to debunk this theory. Ten years ago there may have been some truth to that way of thinking, Forrester says, but today rankings depend on so many more signals that domain names alone are starting to mean less and less. This is beneficial from both the search engines’ and the searchers’ points of view because it results in better content ranking higher instead of rewarding those who are trying to manipulate the rankings. Read the full article here Perception or reality has certain...

Full article: http://www.thedomains.com/2014/01/16/bing-its-a-myth-that...

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