17 Jan '14, 6pm

Building Relationships with Your Customers for Long-Term Success: #smallbiz #blog #money #marketing

Building Relationships with Your Customers for Long-Term Success: #smallbiz #blog #money #marketing

The Internet is filled with tools that make it easy to turn customers into brand fans and evangelists. Using tools like Facebook and Twitter makes it easy to respond to every customer interaction in a very personalized manner. What's this mean? Your marketing strategy going forward should focus more on how to turn your brand into a relatable figure, rather than sending out mass messages that solely focus on pushing your products and services. Besides the customer acquisition benefit of being friends with your customers, you can learn a lot by being in constant contact by chatting with customers all of the time. When you're having an ongoing conversation with customers, you’re essentially doing non-stop market research that can help you decide what products or features you should be creating. That means you can stop hoping a new product will succeed, because when your custo...

Full article: http://www.name.com/blog/general/business/2014/01/buildin...

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