20 Jan '14, 7pm

Candy Crush Maker Now Looks To Crush The Competition With Trademark

“Lots of devs are frustrated cause it seems so ridiculous” says Benny Hsu, the maker of All Candy Casino Slots – Jewel Craze Connect: Big Blast Mania Land . Benny’s game, which shares no similarities with King’s properties aside from the word ‘candy,’ is one of a number of games that have been targeted by King. Hsu contacted Sophie Hallstrom, King’s IP paralegal, to discuss the matter further. Rather than the simple “oops, our mistake” that Benny was hoping for, he was given a very finite response. “Your use of CANDY SLOTS in your app icon uses our CANDY trade mark exactly, for identical goods, which amounts to trade mark infringement and is likely to lead to consumer confusion and damage to our brand,” reads Hallstrom’s reply. “The addition of only the descriptive term “SLOTS” does nothing to lessen the likelihood of confusion.” So how does a word like ‘candy’ get tradema...

Full article: http://www.thedomains.com/2014/01/20/candy-crush-maker-no...

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