21 Jan '14, 3pm
Which Applied For .Booking Rolls Out Campaign Using Booking.Yeah
Agree that booking.com is not helping themselves. One of the top auto completes in google for ‘booking.yeah’ is,’booking.yeah doesn’t work’. When their previous booking.yeah video was on youtube, the most liked comment was ‘Am I the only one that actually tried to visit booking.yeah?’ They’ve been running booking.yeah spots for some time now and it’s obvious people are typing ‘booking.yeah’ into their address bars. Effectively they’re paying for a call to action that doesn’t work. But it does demonstrate that at least some of the viewers were fine using an alternative extension, albeit one that doesn’t exist.