21 Jan '14, 8pm

A Recap: My week at NamesCon

Sounds like a great event for the domain community. Thanks for posting. Regarding your comment on why .brand is different and you don’t see it…yet! Deja vu, we have had this discussion before and I do respect your candidate view. Perhaps different because we all come from different online marketing worlds, one brand marketing, customer engagement, brand channel management perspective vs. a domain space expertise, value, evolution perspective, etc. Split .brand value difference into two categories: 1. Defense 2. Opportunity Defensively brand enterprises will anchor and educate customers through partners and channels that if it is not name.brand, it may not be brand authentic. Particularly valuable for luxury goods, financial services… Once the public knows this,(and it wont take long) the need to spend capital to defend broadly in other TLDs starts to wain. Still important ...

Full article: http://domainnamewire.com/2014/01/21/a-recap-my-week-at-n...

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