25 Jan '14, 6am

There are 700,000 daily reasons why is trying to Crush other game developers

King has not and is not trying to stop Banner Saga from using its name. We do not have any concerns that Banner Saga is trying build on our brand or our content. However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future. In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion. If we had not opposed Banner Saga’s trade mark application, it would be much easier for real copy cats to argue that their use of “Saga” was legitimate. This is an important issue for King because we already have a series of games where “Saga” is key to the brand which our players associate with a King game; Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, Farm Heroes Saga and so on. All of these...

Full article: http://www.thedomains.com/2014/01/25/there-are-700000-dai...

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There are 700,000 daily reasons why is trying t...

thedomains.com 25 Jan '14, 7am

King has not and is not trying to stop Banner Saga from using its name. We do not have any concerns that Banner Saga is tr...

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