27 Jan '14, 11am

Keyword-rich domains do not help a website become more relevant to the topic. That is what Duane Forrester, a...

Keyword Rich Domains Do Not Help Search Ranking Tweet Keyword-rich domains do not help a website become more relevant to the topic. That is what Duane Forrester, a Senior Product Manager at Bing wrote on the company blog in response to several comments at the recent Namescon conference. While ten years ago, Forrester writes there may have been some truth to this. But today, none. And with the introduction of new gTLDs, the same rules will apply to them as existing gTLDs and ccTLDs. "Ranking today is a result of so many signals fed into the system the words used in a domain send less and less information into the stack as a percentage of overall decision making signals," writes Forrester. "This is great from our view (the engine) as it results in better results showing at the top since no one signal can be manipulated. From the searchers POV, it's better simply because thos...

Full article: http://www.domainnews.com/keyword-rich-domains-do-not-hel...

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