28 Jan '14, 9am

GigaOM "How GoDaddy plans to become a real tech company for real people"

Which brings us back to the bodybuilders. This year’s Super Bowl ad isn’t just a cheap attempt to lure people to the GoDaddy website by hinting at scantily clad women, including spokesperson Danica Patrick. The premise is that a tanning salon is offering a great deal, which the city’s muscleheads discovered online. They’re storming the business trying to get in on the savings. I was: sitting in a trailer with GoDaddy CEO Blake Irving, talking about his mission to remake GoDaddy from the ground up and to empower the world’s 600 million (by his estimate) small businesses with a new class of web services. “What we’re trying to do,” Irving said, “it’s a noble cause.”

Full article: http://www.thedomains.com/2014/01/28/gigaom-how-godaddy-p...

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