30 Dec '11, 11am

GrowSmartBusiness: Are Trade Shows Making a Comeback? #li

Only a few years ago, the future of events was thought to be solely digital, with virtual trade shows garnering lots of hype as the wave of the future. However, BtoB cites another study by Exhibitor Media Group that paints a very different picture. In the Exhibitor study, 70 percent of respondents said they are not allocating any marketing dollars to virtual events. Of those who have participated in virtual events, 68 percent say they would rather host a live event, because attendees at virtual events are “less engaged.” Finally, of those who had actually hosted a virtual event, just 28 percent say it met or exceeded their expectations.

Full article: http://www.networksolutions.com/smallbusiness/2011/12/are...

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