31 Dec '11, 9am
Slightly old, but excellent article - Domainer Hubris: Who Needs Madison Avenue (We Do!) #domains #domainnames
Even taking into account GoDaddy (Superbowl ads), no registrar has gone directly to the public with regular, continuous television advertising campaigns to create and maintain interest and brand recognition. How long would Coke® or Pepsi® stay at the peak of popularity if either company sporadically marketed to only the restaurants and grocery chains, but not to the ultimate end user. I don’t believe the rules of advertising change because one product happens to be a soft drink and the other a domain name. When will the domain industry finally wake-up and begin to apply Marketing 101 strategies to directly target end users just like thousands of other industries with comparable yearly sales volume?