05 Jan '12, 6pm

Want to convert website visitors to leads? @monikacjansen shares tips on effective landing pages:

Want to convert website visitors to leads? @monikacjansen shares tips on effective landing pages:

Think about all the work that goes into driving traffic to your website. From social media engagement to blogging and email, a huge part of your marketing campaign involves generating website traffic. But if you just send traffic to your home page, you’re basically throwing your leads away. A much more effective way to increase your return on investment is to direct this traffic to a targeted landing page. Doing so can improve your marketing ROI tremendously . . . and I’m going to show you how. The Basics of Landing Pages Landing pages are Web pages used to capture information about your visitors through a lead form. The best way to use lead pages is to set up a unique page for each offer you create. For example, traffic from an email promoting an upcoming webinar should have its own landing page. Landing pages can be created to allow visitors to download your content offe...

Full article: http://www.networksolutions.com/blog/2012/01/9-steps-to-b...

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