07 Jan '12, 4am

2012's Recipe For Success Was Written In 1999

2012's Recipe For Success Was Written In 1999

There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages and clever domain names. Marketing, has finally come into the industry. Marketing gives personality and differentiates for advantage. Marketing creates relationships with customers that go deeper than anything you sell or make. And of course, social marketing, yet to be mastered by most, facilitates those relationships and drives word of mouth. My argument, supported by NYT and WSJ clips I showed in the primer I wrote and released in 1999 is that the dotCOM bust wouldn’t have happened had Venture Capitalists discovered marketing first rather than an after thought.

Full article: http://fragerfactor.blogspot.com/2012/01/2012s-recipe-for...

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