08 Jan '12, 11pm

Flashback 2009: Schwartz/Berkens-- "Truncation" — Why Didn't I Think of That?

Some great advice here about how find a buyer for your domain name. It's all about TRUNCATION; a practice we are reporting on daily as Brands enrich their monikers for marketing in the age of SIRI. Prime example can be found in the most remarkable sale of the month — dudu.com, a domain brokered by sedo. The Chinese owner sold it to the Dubai based (and obviously well funded) social network godudu.com, that decided to switch to the shorter dudu.com name. The price was one million Dollar, a very high price for such a name but fair enough to improve the brand of such a large social portal. Even more remarkable, Berken's and Schwartz alerted us to this 3 years ago as I am reminding you of by reblasting this post! (btw, since this post was originally authored, Rick's deal with Donn is well done or "truncated" but the potential is there and everywhere within the names you also o...

Full article: http://fragerfactor.blogspot.com/2012/01/flashback-2009-s...

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