11 Jan '12, 4pm

TrueCar: Don’t get f’d by the dealer

As a internet sales person, I’ve found that Truecar.com is valuable tool for the consumer, it is just that, a tool. The fine print that Truecar discloses is that the pricing is on in stock purchases only! At least 95% of the vehicles researched do not exist on any dealers website. This leads to customer dissatisfaction and the dealer is perceived as bait and switch artists. By the way, why is prfit a bad word? Dealers need to be profitable to keep doors open and provide service to new car buyers. TrueCar is not in it for the customer, they are it for themselves. They could care less if the consumer actually gets a good deal, as long as the dealer pays them $300 for every customer that purchases a car from the help of their website!

Full article: http://domainnamewire.com/2012/01/11/truecar/

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