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Interesting! The power of smell for #smallbusiness retailers: Love this story! #GrowSmartBusiness

Interesting! The power of smell for #smallbusiness retailers: Love this story! #GrowSmartBusiness

January 11th, 2012 :: Rieva Lesonsky By Rieva Lesonsky Retailers are facing increased competition these days from online merchants. But there’s still one weapon brick-and-mortar stores have in their arsenals that ecommerce sites can’t use: scent. The use of scents in stores is growing, Reuters recently reported, as consumers expect more of an “experience” when shopping. The technology for scenting stores is becoming more sophisticated, but also increasingly affordable. One expert cited in the story says you can scent a store for under $100 a month. Scent technology can range from using fragrance-infused ceramic beads and diffusers to spread smells through a small store, or disseminating the scent via the ventilation system for larger stores. Good scents put people in a good mood; experiments have found that people were more inclined to help others when in an environment wi...

Full article: http://www.networksolutions.com/smallbusiness/2012/01/the...

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