15 Mar '14, 10pm

1% of Search Advertisers Drive 82 % of Clicks

If you believe the results of a recent study examining Google AdWords clicks, it may seem that most marketers still don’t know how to run a successful paid-search campaign. While many think they do, only the top 1% of search advertisers in the categories of Retail, Hotels & Resorts, and Computer Hardware drive an average of 82% of search clicks in each category across the United States, the United Kingdom and France. The study — conducted in January by AdGooroo, a Kantar Media company — examined search advertising activity in 10 business categories on Google AdWords in the U.S., the U.K., and France. With an average of 1% of brand marketers truly successful in search engine marketing, what will it take to distribute the clicks a little more evenly? “The only way to move the needle on this 1% is for the other 99% of advertisers to raise their game and get better at search,”...

Full article: http://www.thedomains.com/2014/03/15/1-of-search-advertis...

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