21 Mar '14, 3pm

Why Neustar paid $109 million for .Co and what it means for new TLDs

While the circumstances behind Neustar’s acquisition of .CO Internet were unique, it bodes well for operators of new TLDs. Neustar announced yesterday that it is paying $109 million to acquire .CO Internet , operator of the .com domain name. It’s a big price tag, and here’s how it breaks down: * $68 per currently registered .Co domain * 5x current annual revenue run rate * 6.5x current annual revenue run rate when you account for Neustar losing $4 million a year it was getting paid as the backend registry for .Co. These are some healthy numbers that are good news for new TLD applicants when it comes to valuation. Let’s dig in some more to figure out what this may mean for TLD owners. First, let’s consider the earnings multiple. We don’t know how much .Co was netting each year, but I do know they spend a lot of money on marketing. A lot . Super Bowl ads, multiple conference...

Full article: http://domainnamewire.com/2014/03/21/neustar-co-acquisition/

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