19 Jan '12, 8pm

Research paper could save brands $185000 on a “defensive” new TLD - Domain Name Wire

Why most brands don’t need to apply for a new TLD strictly for defensive reasons. One of the more perplexing commonly held beliefs about new TLDs is that brands need to apply for one merely to protect their brand. This false notion is due to both a lack of understanding about the new top level domain rules and registry providers/consultants’ desires to not turn away potential business. But explaining this to a brand owner in a clear and simple way is not easy. Now there’s a guide to help. Domain Incite Pro has published a simple, straight-forward guide to explain why most brands don’t need to plunk down $185,000 to reserve a top level domain just to keep it out of the hands of cybersquatters. The report explains the various objection measures a trademark holder can use to halt a new TLD in its tracks, why it’s unlikely someone with bad intentions would apply for a new TLD ...

Full article: http://domainnamewire.com/2012/01/19/research-paper-could...

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