20 Jan '12, 5am

IAC sells Sendori for $3 million

IAC’s sponsored listing/traffic monetization unit sold. IAC has sold its Sendori unit for a total consideration of $3 million, nearly three years after buying the company, according to a recent SEC filing. When Sendori launched, it provided a way for domain name owners to monetize their domain names without requiring domain visitor to click on ads. Instead, domain visitors are automatically forwarded to relevant advertisers’ sites. Sendori’s consumer facing web site now promotes a tool that edits your computer’s DNS and says it will save you from phishing, malware, and other vulnerabilities. However, a number of domain parking companies still work with Sendori for so-called “zero click” monetization. IAC purchased Sendori in January 2009 for an undisclosed price. Rumors pegged the purchase at $25 million, although the company said that was not accurate. Sendori was merged ...

Full article: http://domainnamewire.com/2012/01/19/iac-sells-sendori-fo...

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