20 Jan '12, 3pm

Bob Parsons credits Super Bowl ads for $1 billion in sales

GoDaddy.com founder says $70 million investment has driven $1 billion in business. GoDaddy.com founder Bob Parsons says he’s generated $1 billion in business from running Super Bowl ads. In a USA Today article about the sexing up of Super Bowl ads (which of course features GoDaddy prominently), Parsons says his company has spent $70 million to produce and air these ads. But the ROI has been good. Although it’s not easy to track long term results from ads like these, I think it’s safe to say that the company’s appearance in the Super Bowl has been a key driver of its growth. It’s not just the Super Bowl ads themselves; its the many media appearances before and after the ads run (e.g., the USA Today article). Further Reading: “It Would Take a Super Bowl Commercial for a New TLD to Stick” GoDaddy to Advertise in 2010 Super Bowl GoDaddy.com Purchases Second Super Bowl Commercial

Full article: http://domainnamewire.com/2012/01/20/bob-parsons-credits-...

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