31 Mar '14, 5am

Microsoft and the Bing Entity Engine

Both Microsoft and Google have long worked on getting users answers without having to click through a number of websites. At Google, the current result of this is the Knowledge Graph and at Bing, it’s the company’s entity engine (previously referred to internally as Satori). Both search engines currently offer very similar experiences related to these engines. Search for “Albert Einstein” in Google and Bing , for example, and the right sidebar will give you plenty of information about him. But both companies have a different approach to how they plan to push these entities forward. Earlier this week, I sat down with the lead of Microsoft’s Bing Experiences group, Derrick Connell , to discuss the state of entities in Bing and the company’s vision for the future of entities in its search engines. Microsoft clearly has big plans for using entities in Bing and products that re...

Full article: http://www.thedomains.com/2014/03/31/microsoft-and-the-bi...

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We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

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