23 Jan '12, 5pm

5 smart marketing moves for your #smallbusiness:

With more Americans using mobile devices and texting, text messaging (also called SMS) is going to grow in importance. One way it will be used is to target offers to customers more specifically by finding out exactly what they want. How would it work? For example, a clothing retailer could text customers an offer for a $5 off coupon if they answer the question, “What’s your favorite clothing item to shop for?” If the customer answers “Shoes,” you’d know to send them special offers for shoes going forward. You can also use SMS to send limited-time offers such as “flash” sales.

Full article: http://www.networksolutions.com/smallbusiness/2012/01/mob...

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