28 Jan '12, 1pm

Industry Experts On 2011's Most Important Trends and Their Forecast for the Year Ahead via @DNJournal #domains

Industry Experts On 2011's Most Important Trends and Their Forecast for the Year Ahead via @DNJournal #domains

In monetization, I believe domain earnings should be stable to growing for domainers due to the three factors I mentioned above. A big trend I think we will see in 2012 is the commoditization of the PPC parking business, which will mean much smaller margins and hence profitability for parking companies - I think this will cause more trouble to the incumbents such as Sedo, DomainSponsor and Oversee. On the flipside - I think parking companies will finally be forced to innovate and undergo a transformation from mere feed syndicators to full blown monetization platforms , reaching out directly to advertisers, introducing new products etc, all to the benefit of the ultimate traffic owner - the domainer. In the industry as a whole, a lot of the growth will come from the new GTLD craze with the application window now open. I believe there will certainly be a few success stories ...

Full article: http://www.dnjournal.com/cover/2012/january-page3.htm

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