28 Jan '12, 4pm

Quality of fans & followers versus quantity | 123-reg

Quality of fans & followers versus quantity | 123-reg

An example of why quality of followers over quantity works, is the celebrity twittersphere. Almost every pop-star, football player even politician has a Twitter account with 10,000 or more followers, yet very few actually interact with those fans who have chosen to follow them. In fact, often they are the worst Tweeters and people to follow. If they tweet at all, it is usually inane references to their unreal lives. The fact that most celebrities with large numbers of followers only themselves follow a handful of others on Twitter, also shows they don’t care for the interaction, it is more self-promotion and while it has worked for some Twitter is more about relationships than just one-way PR. The better quality your follower the easier you will find it to interact with them – there will be more shared ground and knowledge and desire to interact.

Full article: http://www.123-reg.co.uk/blog/social-media/quality-of-fan...

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