29 Jan '12, 9pm

Domain transactions increase 5% over 2010 but dollars down because of sex

Domain transactions increase 5% over 2010 but dollars down because of sex

While more transactions were reported to us in 2011, the total dollar volume of those sales was down from 2010 for both the year as a whole and the 4th quarter vs. 4Q-2010. There are two reasons for that. The biggest one is that the gargantuan sale of Sex.com for $13 million (the largest cash sale ever reported) was logged in 4Q-2010 giving both that quarter and 2010 as a whole a giant head start vs. 2011. The other is that median sale prices (the point at which half of reported sales were higher and half lower) dipped in all categories in 2011. We believe slipping median prices were a result of the dramatic decline in PPC prices that carried a double whammy . Lower revenue streams dropped the value of domains being sold on the basis of traffic alone. In addition, the drop in PPC revenue forced many portfolio owners to sell off some

Full article: http://www.dnjournal.com/newsletters/2012/january.htm

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