28 May '14, 6pm

Walgreens snaps up generic domain names in new TLDs

$67 billion pharmacy chain going after relevant terms in new TLDs. While I was going through .wiki registrations this morning I noticed that pharmacy chain Walgreens registered a number of generic terms under .wiki. It makes sense: why not own Haircare.wiki, Scooters.wiki and Prescriptions.wiki so they can control the conversation, not the other way around. When I started digging in I found that this wasn’t just a play on .wiki. Walgreens has been registering about a dozen terms in certain top level domain names: Liftchair(s) Prescription(s) HomeMedical Scooters Cosmetics Haircare ContactLenses Contacts Skincare Well (it has a brand around “well”, so this isn’t really generic to them) It has registered these domains across .guru, .expert, .today, .zone, .cheap, .link…basically anywhere they make sense or are tied to a generic domain. They haven’t gotten all of them, of cou...

Full article: http://domainnamewire.com/2014/05/28/walgreens-domain-names/

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