17 Feb '12, 12pm

Why You Should Use User-Generated Content

Why You Should Use User-Generated Content

Is your small business getting reviews and recommendations from customers on social media? If not, you may need to take steps to encourage this type of social sharing. A new study from Bazaarvoice, reported by eMarketer , found that consumers of all ages are increasingly relying on recommendations and reviews—both from people they know and from strangers online—when making purchasing decisions. Bazaarvoice studied how “user-generated content”—which includes reviews, recommendations, questions or comments—was used by consumers in deciding what products, services and brands to patronize. The study focused on two different age groups: Millennials (29 and under) and Baby Boomers, and looked at content on brand websites, social networking sites and third-party websites (such as Yelp!.com). What differentiates Boomers from Millennials? Boomers (aged 47-65) were more likely to re...

Full article: http://www.networksolutions.com/smallbusiness/2012/02/why...

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