17 Feb '12, 5pm

AAPL: Like iPhone Before it, Licensing of iPad Name May Cost $55 Billion

AAPL: Like iPhone Before it, Licensing of iPad Name May Cost $55 Billion

In a Wall Street Journal report this morning it was disclosed "according to a cache of documents that includes emails and a contract, Apple Inc. agreed more than two years ago to buy rights to the iPad trademark in a number of countries from Proview International Holdings Ltd. The price: £35,000 ($55,494 at current exchange rates). The documents, reviewed by Dow Jones Newswires, would seem to bolster Apple's contention that it purchased rights to the iPad name from Proview—a key issue in a dispute between the companies." We've previously reported and run the numbers on Cisco's licensing deal on they IPhone name , ($4 billion and counting) a cost that is high but not when you consider it's added to the burdened price the consumer pays on each phone. MORE In other news this afternoon: Doctor claims there isn't a cancer he can't sure in 2-16 weeks Twitter Opens Up Self-Serve ...

Full article: http://fragerfactor.blogspot.com/2012/02/aapl-like-iphone...

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