20 Feb '12, 12pm

Mobile Marketing’s Hottest Audience

Mobile Marketing’s Hottest Audience

Mobile Marketing’s Hottest Audience February 20th, 2012 :: Rieva Lesonsky By Rieva Lesonsky If you think mobile marketing is all about reaching out to teenagers, techies or Gen Y hipsters, think again. One of the hottest markets for mobile purchasing is one you may not expect: moms. It’s no secret that moms are major decision makers when it comes to household purchases. And if you know any moms, you know how much they rely on smartphones to stay connected, whether at the office, at home or on the go with the family. Now the advent of tablets is changing the game even more by giving moms a new way to access information and shop wherever they are. Over the holidays, tablet computer ownership surged, with many of them given as gifts. Pew Internet and American Life data shows nearly 20 percent of Americans now own tablet or ereader devices. And a Nielsen study late last year f...

Full article: http://www.networksolutions.com/smallbusiness/2012/02/mob...

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