22 Feb '12, 11pm

Market's Mid-Range Flexes Its Muscles This Week With Over 3 Dozen Solid Five-Figure Sales

I've seen these kinds of press releases a number of times over the years (invariably publicity stunts aimed at drawing attention to the buyer's business and/or planned site.) In virtually every case the valuation announced in them isn't even remotely close to how much money could actually be realized if the seller had to liquidate the "stock" component that the announced pie-in-the-sky price is primarily based on. I normally just ignore these "press releases" with valuations unaccompanied by any supporting evidence , but for newcomers to the space, felt it was worth noting that, with the low cost of putting out a press release and no verification of quoted numbers required, this is something we've seen before and will undoubtedly see again in the future.

Full article: http://www.dnjournal.com/archive/domainsales/2012/2012022...

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