25 Feb '12, 5am

Fast Company Showcases Product Naming Advice

"The 8 Principles Of Product Naming" BLOGGER EXPERTS MATT GORDON AND NICK FOLEY opine that "Even at the best of times, naming is a contentious and emotional business. Whether you're naming your baby, your boat, or your brand, the process can breed nearly endless deliberation. Keep these principles in mind as you scout the perfect name."

Full article: http://fragerfactor.blogspot.com/2012/02/fast-company-sho...

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