27 Feb '12, 3am

You can’t save souls in an empty church. #news #domaining #domain

You can’t save souls in an empty church. #news #domaining #domain

Advertising legend David Ogilvy is turning in his grave thinking about the role of clear brand identification in direct response and the opportunity for A/B testing with “call-to-action” domain names. If he were alive he'd probably say the problem with— and only barrier to unlimited success— with your web and landing pages are the way they look. His advice: “We sell – or else. No sale, no commission. No commission, no eat. That made an impression on me. You can’t save souls in an empty church. If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring. ‘Making the logo twice the size’ is often a good thing to do, because most advertisements are deficient in brand identification. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to b...

Full article: http://fragerfactor.blogspot.com/2012/02/you-cant-save-so...

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