27 Feb '12, 11am

How Consumers Use Mobile Devices During the Purchase Process

How Consumers Use Mobile Devices During the Purchase Process

We all know consumers are using smartphones, tablets and desktop/laptop computers to shop. But new research from Google and Ipsos shows that consumers are using the different devices for different things, and at different stages in the purchasing process. First, the study found, consumers use smartphones at many different points in their purchase path. Forty-one percent of survey respondents who used their mobile phones to help with shopping said they made a purchase directly on their smartphone. Forty-six percent said they researched an item on their smartphone, then went to a store to make the purchase. And 37 percent said they researched an item on their smartphone then made their purchase online. Interestingly, the old-fashioned way of buying (i.e., going to the store) still dominated, but not by much. With these percentages pretty evenly divided, clearly you have the ...

Full article: http://www.networksolutions.com/smallbusiness/2012/02/how...

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