29 Feb '12, 3pm

How content can help you attract more customers: #GrowSmartBusiness

What does this mean for your BtoB marketing efforts? First, know that buyers are increasingly going online, and when they do, you need to provide content that’s relevant to them and helps them make a buying decision. Whether it’s product specs, pricing sheets, or reviews and ratings by other customers, your prospects will be looking for valuable content. Content can also include articles, blog posts or buying guides that help customers choose the right product or service from among their many options.

Full article: http://www.networksolutions.com/smallbusiness/2012/02/usi...

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