28 Jul '14, 4pm

27 of top 50 websites protecting their brands on new Donuts domain names

How are brands protecting themselves with new top level domain names? Many are, but there are some surprises. I just checked how the top 50 websites are protecting their brands on Donuts top level domain names. I took the top 50 (public) sites from Quantcast and ran them through whois for their matching .gripe domain to see if they were registered by the brandholder or blocked with Donuts’ Domains Protected Marks List. I chose .gripe for several reasons. First, it’s a domain for which a brandholder would likely want to protect itself. Second, most premium domain names in .gripe are rather inexpensive, so even if a brandholder can’t use DPML, it doesn’t cost much to protect its brand. Third, there are only 121 names on the name collision list. Here’s what I found: 21 of the matching domains were blocked with Domains Protected Marks List. This is a “blanket” block brand owne...

Full article: http://domainnamewire.com/2014/07/28/brand-protection-new...

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