28 Jul '14, 9pm

The other Click Fraud

Today’s post looks at a popular service that helps crooked online marketers exhaust the Google AdWords budgets of their competitors. One of the more well-known forms of online ad fraud (a.k.a. “click fraud “) involves Google AdSense publishers that automate the clicking of ads appearing on their own Web sites in order to inflate ad revenue. But fraudsters also engage in an opposite scam involving AdWords, in which advertisers try to attack competitors by raising their costs or exhausting their ad budgets early in the day. Enter “GoodGoogle,” the nickname chosen by one of the more established AdWords fraudsters operating on the Russian-language crime forums. Using a combination of custom software and hands-on customer service, GoodGoogle promises clients the ability to block the appearance of competitors’ ads. “Are you tired of the competition in Google AdWords that take yo...

Full article: http://www.thedomains.com/2014/07/28/the-other-click-fraud/

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