29 Jul '14, 3pm

Finally, well-targeted new top level domain name marketing

Network Solutions’ pitches .republican domain names to owners of political domain names. A couple weeks ago I wrote about how Sedo did a new TLD promotion that registrars should be doing. Sedo looked at its existing customer base for people interested in buying and selling domain names with “club” in them and marketed .club to them. I finally have an example of a domain name registrar doing a similar thing: This goes a step further. Rather than just look for domains with “republican” in them (which probably also triggered the promotion), Network Solutions looked for other political domain names. .Republican is one of Rightside’s domain names. I wouldn’t be surprised if Rightside furnished some of the matching data that Network Solutions used for this promotion. Registries need to work with registrars to make this type of targeted promotion as easy as possible. After all, t...

Full article: http://domainnamewire.com/2014/07/29/finally-well-targete...

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Finally, well-targeted new top level domain nam...

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