22 Mar '12, 1pm

5 Ways to Find Leads via Facebook

Much of your content will center around providing useful and interesting information to your Facebook community. However, you should sprinkle in lead generating content every few posts to build your lead list. Offer an exclusive e-book for contact information, or promote your e-newsletter sign up to your Facebook fans. This process involves a well-balanced give-and-take, so you have to give as much (or more) than you ask for. The key to this balance is to provide plenty of free content such as white papers and videos, in addition to the content created specifically for lead generation.

Full article: http://www.networksolutions.com/smallbusiness/2012/03/5-w...

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