23 Mar '12, 11pm

How to Attract—and Keep—Customers With a Subscription Sales Model via @BizSugar

How to Attract—and Keep—Customers With a Subscription Sales Model via @BizSugar

How to Attract—and Keep—Customers With a Subscription Sales Model March 23rd, 2012 :: Rieva Lesonsky By Rieva Lesonsky Are you looking for a way to attract more customers, sell more to the customers you already have and guarantee a steady stream of income to your business? Then the increasingly popular subscription sales model might be for you. Once used only for magazines or “beer-of-the-month” clubs, the subscription model is picking up steam as businesses and consumers alike grow more comfortable with the idea of paying a monthly fee for products or services. Software companies have set the standard: With more companies and consumers happy to pay monthly or annual fees for things like software, cloud storage or streaming music, it’s become easier for businesses in a wide range of industries to translate the subscription model to their own products. The New York Times re...

Full article: http://www.networksolutions.com/smallbusiness/2012/03/how...

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