16 Sep '14, 3pm

Sells: New Owner Says “it wasn’t Cheap” & Has A Lesson For Domain Owners

TechCrunch.com just covered a company that acquired the domain name Handy.com which quotes the buyer saying “it wasn’t cheap.” The domain name was owned by Neue Medien GmbH of Germany. which may have been formerly known as Media Empire and Benjamin Pitzer as that was what the domain was registered under a couple of years ago and according to Screeshots.com the website hadn’t changed in years. We have some thoughts about this sale and a lesson for domainer, but first here is the rest of the info that TechCrunch had: “What’s in a name? As it turns out, a lot. That’s the thinking behind Handybook’s decision to rebrand itself simply as “Handy .” The two-year old company, which provides on-demand home services via a web and mobile app, wants to become the definitive brand in the category… and it believes that when it comes to building a brand, shorter is better. The company pur...

Full article: http://www.thedomains.com/2014/09/16/handy-com-sells-new-...

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