18 Sep '14, 10pm

How to downgrade your #brand: From #Adhesive to #Hivewyre #domains #rebranding #brands .@dotco #creative #icann51

How to downgrade your #brand: From #Adhesive to #Hivewyre #domains #rebranding #brands .@dotco #creative #icann51

How to downgrade your brand: From Adhesive to Hivewyre Posted by DomainGang on September 18, 2014, at 5:50 pm How great brands are born. We never heard of Adhesive before, but apparently they collect and analyze data related to the “stickiness ” of online shoppers. The company operated from Adhesive.co , and somewhere along the road they decided the name was too “soft.” Maybe they were told that the .com company, that produces real adhesive glue, was supposedly stealing their thunder. But it’s not easy to confuse a digital analytics company for one that sells buckets of glue , really. So they went onto a crowdsourcing rampage , seeking a swarm of complete strangers with creative ideas to submit them; in the process, 1125 options were generated. And that’s where the problem with rebranding lies: too many options . A company that employs a marketing strategist and a team of ...

Full article: http://domaingang.com/domain-news/downgrade-brand-adhesiv...

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