18 Sep '14, 7pm

.Buzz discovers that its registrants enjoy the high life

New TLD .Buzz found a customer base it wasn’t targeting. When Bill Doshier decided to apply for the .buzz top level domain name, he had a vision for how it would be used: entertainment, social media, fashion…you get the idea. Once the domain name went live, he noticed an entirely different customer segment registering domain names. “Early on after our April launch, I noticed some cannabis-themed domain registrations coming out of Colorado, specifically Boulder,” said Doshier. Although Doshier had not promoted .buzz to the marijuana business, his timing ended up being perfect thanks to a growing move toward legalization. Marijuana websites started springing up on .buzz domains: seattledispensaries.buzz, legalweed.buzz and even weedstocks.buzz, a site tracking publicly traded companies profiting from the legalization of marijuana. Doshier saw an opportunity. “I realized quic...

Full article: http://domainnamewire.com/2014/09/18/buzz-high-life/

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