24 Sep '14, 1pm

I don’t understand this new TLD ad

I don’t understand this new TLD ad

Google ad for new TLDs just links to an end user website using a new TLD. I came across this contextual Google ad today: The ad text itself seems like something a new TLD seller would use. And marina.equipment is certainly a new TLD. But what do marinas have to do with new TLDs? Curious, I clicked the ad. This is what I saw: The answer: it has nothing to do with new TLDs. This site is about marina management software. It makes sense with the domain marina.equipment, and it is certainly a nice promotion for Donuts’ .equipment domain name. But the ad makes no sense. What was the company trying to accomplish with that ad? Am I missing something here? Is this perhaps the result of an automated ad generator?

Full article: http://domainnamewire.com/2014/09/24/i-dont-understand-th...

Tweets

New TLD rollout to slow down as Donuts runs low...

domainnamewire.com 23 Sep '14, 2pm

Boxes of uncontested Donuts running low. The number of new top level domain names hitting the market each week is about to...

CentralNic: Early new TLD demand below industry...

domainnamewire.com 23 Sep '14, 1pm

Company says its registry operations are showing steady growth despite delays and low demand for new TLDs. CentralNic (AIM...

Your website deserves the perfect new TLD. But ...

enom.com 23 Sep '14, 4pm

Transfer Domains Transfer A Domain My Transfers My Domains Protect Your Trademark Overview Manage Premium Domains Search P...

Just blogged: Verisign plans TLD standards grou...

domainincite.com 22 Sep '14, 11am

Verisign plans TLD standards group Kevin Murphy , September 22, 2014, 11:58:44 (UTC), Domain Tech Verisign is trying to fo...

Latest domain name scam spoofs #ICANN & tries t...

domainnamewire.com 23 Sep '14, 3pm

Scammer sends fake renewal notices with goal of getting your credit card information. ICANN may have shut down Domain Regi...

CentralNic invests in .Tickets TLD winner, valu...

domainnamewire.com 22 Sep '14, 2pm

Registry pumps money into .tickets auction victor. Domain name registry CentralNic (AIM: CNIC) has invested $1.62 million ...

How To Create Brand Names That Don’t Suck; How ...

fragerfactor.blogspot.com 19 Sep '14, 7pm

PLUS: Elevate your corporate gifting with gifts they’ll really use; How She Did It: Nicole Shariat Farb on Launching Darby...

$25,000 new TLD sale among this week’s end user...

domainnamewire.com 16 Sep '14, 5pm

Travel company is among at least four end users who bought new TLDs at Sedo this past week. There is an aftermarket for ne...

Media coverage creates oil spill amnesia — so don’t read this! | Grist

Media coverage creates oil spill amnesia — so d...

grist.org 19 Sep '14, 5pm

Remember how, after the Exxon Valdez disaster, the nation, horrified by the oil industry’s slapdash safety standards, fixe...

Radix delays new TLD launches until tomorrow

domainnamewire.com 17 Sep '14, 6pm

Pricing configuration issue delays launch of three top level domain names. New top level domain name applicant Radix has d...

Sedo end user domain name sales

domainnamewire.com 29 Sep '14, 1pm

An aviation company and a seller of hair extensions among end user domain name buyers. Sedo handled 591 domain name transa...

SEO’s say expired domains are being targeted by...

domainnamewire.com 24 Sep '14, 9pm

Some people think Google is using expired domain info to track down so-called “Private Blog Networks”. About ten years ago...

acquires escrow service

domainnamewire.com 25 Sep '14, 6pm

Escrow service that launched this year is gobbled up by largest online escrow company. For the past year, the number of on...

Hey domain registrars, get your sh*t together!

Hey domain registrars, get your sh*t together!

domainnamewire.com 17 Sep '14, 3pm

Pre-ordering new TLDs is (still) a complete mess. This morning I tried to give my money to a handful of domain name regist...

#Sedo end user #domain name sales, the latest l...

domainnamewire.com 29 Sep '14, 8pm

An aviation company and a seller of hair extensions among end user domain name buyers. Sedo handled 591 domain name transa...