26 Sep '14, 3pm

SeekingAlpha: Facebook May Become Bigger Than Google AdSense

It will also provide an automated ad-buying tool known in the industry as a “demand-side platform” or “bidder,” which will offer marketers the ability to buy ads that target Facebook’s members as they move around the Web. “What Facebook is doing is potentially more powerful than what Google can currently do,” said Rishad Tobaccowala, chief strategist of advertising holding company Publicis Groupe SA, in reference to the ad targeting and tracking potential of the companies. “Facebook’s monetization trends should improve, because instead of selling just Facebook ads, it will also sell ads on other websites. I guess, conceptually you can compare it to Google Adsense.” “Facebook may be planning to do something similar, but unlike Google, Facebook can offer better data to advertisers on the demand side, and on the sell side it can offer higher rates. The thought of Facebook bec...

Full article: http://www.thedomains.com/2014/09/26/seekingalpha-faceboo...

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