25 Mar '11, 5pm

AOL determined to outdo Apple any way possible by applying for an even more generic trademark than APP STORE.

In yet another finding by the USPTO dated march 21st 2011, AOL.com application to trademark Ad.com was rejected. “In the present case, the proposed mark is generic because it consists of the generic term ‘AD” combined with the top level domain (TLD), “.com”, which is perceived by the public to indicate an Internet address. The compound term AD.COM is thus generic of the applicant’s services. Therefore, the mark AD.COM is unregistrable on the Supplemental Register or on the Principal Register under Trademark Act” “The applicant has provided evidence in order to prove that the AD.COM has acquired distinctiveness, however, no amount of purported proof that a generic term has acquired secondary meaning can transform that term into a registrable trademark. Such a designation cannot become a trademark under any circumstances.” “The applicant has provided evidence that shows the ...

Full article: http://www.thedomains.com/2011/03/25/trademark-office-aga...

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