05 Apr '12, 3pm

"9 Ingredients for a Successful Marketing Program"

Just like baking the perfect chocolate cake, creating a successful marketing program that drives lead generation is a mix of the right ingredients. Use too much of one thing, and your entire recipe may fail. From the pros at Marketo, here are the ingredients you need for a marketing program that delivers demand generating results. 1. Target Line of Business: Successful demand generation managers create the right mix of demand by targeting each line of business to keep their sales teams happy. Try segmenting your clients by size, and create marketing strategies that fit each segment. 2. Target Role: Consider the different roles held by the people you are targeting. Are they marketing executives, sales managers, marketing practitioners, or corporate officers? Avoid alienating your prospects by tailoring your marketing strategies appropriately. 3. Types of Programs: When it c...

Full article: http://www.networksolutions.com/smallbusiness/2012/03/9-i...

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