29 Mar '11, 3pm

WSJ Blog Rips Buyer Of Color.com: “We Expect That Domain Names

What is $500K to a well-funded company? What’s the total yearly salaries of just 4-5 engineers? Seriously, $500K is chump change. Just because most people in the world don’t have that lying around, and therefore think it may be an “obscene” amount to pay for “just a name,” doesn’t mean there are some out there who don’t. And those same companies also don’t think it’s a lot of money when compared to what they spend on normal business operating expenses like employee salaries/benefits, building leases/purchases, equipment and utility costs, etc. Those things are far more expensive, so why settle for a second or third-rate name at a cheap price?

Full article: http://www.thedomains.com/2011/03/29/wsj-blog-rips-buyer-...

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